Response to Post & Courier Editorial on Ashley Landing

Apr 21, 2023

William's Response to Post & Courier Editorial: It's decision time in West Ashley. City Council should show its hand.

By William Cogswell     
April 18, 2023

April 18, 2023 - Recent articles and editorials about the proposed redevelopment of the Old Piggly Wiggly site in West Ashley have urged the City of Charleston to move forward with this long overdue project, despite the fact that the current budget requires the City to fund $45M for parking and public space. This equates to 60% of the total development cost, which crams a lot of density into a 3.5 acre triangular site at the intersection Sam Rittenberg and Old Towne Road.  

While the plan is impressive for such a complicated parcel, the question remains as to whether this is a good investment - even curtailed as currently contemplated - or even a necessary investment for the City to make to achieve its goals for the revitalization of West Ashley.     

The argument Mayor Tecklenburg makes is that it will be “a fulfillment of the kind of investment that the city should be making for the citizens of West Ashley,” and a recent editorial agreed, urging the City to act, because going back to the drawing board would “compound the delay” of the current six year design process, and that any alternative would have an “unknown impact on the city’s cost.” This perspective, however well-intended, is linear in nature and prioritizes political promises over meaningful progress for West Ashley’s revitalization.

Last week City Council voted to kick the can down the road another 60 days, requesting the developer start over on the design in an effort to get the costs down without sacrificing the quality, because, as one councilman put it, “you get what you pay for.” There is also the understandable concern that all the current special tax revenue from the Sam Rittenberg corridor will be funneled into just this one project, versus being more equitably distributed across the entire overlay district, which has seen little activity since it was established 6 years ago.  

It is a lot of money for something that doesn’t have guaranteed results. This is disappointing to me, especially when there is a better alternative that is more fiscally responsible.     

I have proposed the idea of designing and redeveloping the city’s property with the entire 30 plus acre Ashley Landing site. For some background, this is a world I know - I have spent the past 25 years redeveloping sites like this (Cigar Factory, GARCo Mill), and I have successfully completed several complicated public private partnerships that include Workforce Housing, public green space, and government offices. Given the headwinds of the macro- economy, my plan offers a far more realistic option that is fiscally responsible, better for the neighborhood, and better for the site. The simple fact is that redeveloping a combined 35-acre site versus a triangular 3.5 acre stand-alone parcel will multiply the positive impact the city is so desperately trying to achieve for West Ashley, and it will do it in a far more financially responsible way.  

Maybe it will take longer - but it doesn’t have to. Let’s not forget that the City controls the process. Since it is now back at square one trying to redesign its own site, it should also request an alternative plan and budget from the Ashley Landing owners and/or a joint development plan from the Landmark team. The City can draft a simple Development Agreement that lays out the conditions required to move forward on the joint redevelopment.  This should include an affordability component and lower scale apartments across the two parcels, public meeting space and green space that would meet or exceed what is currently proposed in the current plan (and be better and more safely placed), a wholistic stormwater plan for the entire site, pedestrian connections to the neighborhoods to the South, safer ingress and egress, public transportation improvements, and a timeline by which it all needs to be done.  

Just because something has been worked on for years doesn’t mean it is the right or the responsible thing to do.  Timing is everything, and when a golden opportunity like responsibly redeveloping the entire site presents itself, the City needs to have the leadership, vision, and resolve to - at minimum - give it a very serious look.  The current plan isn’t going away - the City controls it - but given there is a very real opportunity to redevelop 35 acres versus 3.5 acres that 1) won’t cost the City a dime, 2) will generate far more tax revenue that can be used for other initiatives outlined in the West Ashley Revitalization Plan, and 3) will deliver a much larger and better designed catalyst project for this long neglected part of Charleston, the choice should be clear. All the City has to do is not let politics get in the way and allow the opportunity.  I stand firm in my belief that it is the right and the responsible thing to do.     
25 Oct, 2023
The Post & Courier Commentary: After 8 years of Tecklenburg, we need a mayor to actually lead Charleston by Marion Hawkins 
14 Aug, 2023
CHARLESTON MAYORAL CANDIDATE WILLIAM COGSWELL WILL OFFICIALLY FILE HIS CANDIDACY
04 Aug, 2023
By William Cogswell published in The Post & Courier August 4, 2023 Click here to read article on The Post & Courier website Much has been written about the proposed redevelopment of the old Piggly Wiggly site. With a city election right around the corner in which the residents of West Ashley will provide more than 40% of the vote, the urgency to do something — anything — to fulfill long-neglected promises to revitalize this critical part of the city has jumped into warp speed. For almost seven years, the people of West Ashley have been promised a new gateway to their community. Today, the lack of leadership from the current administration has left residents with a hefty bill from a developer, a sharply divided City Council and a derelict lot with no clear path forward. It doesn’t have to be this way: An iconic entrance to West Ashley can be done, but it requires creativity, pragmatism and experience. Mayor John Tecklenburg claims there is no other way to meet residents’ high expectations for this project than the options already presented. That lack of proactive and creative thinking is why I am running for mayor. There are better options for West Ashley. This spring, I proposed a bold solution combining the expensive 3.3-acre city-owned Sumar Street parcel with the controversial high-density apartment project that’s being presented on the 30-plus acre Ashley Landing site to the south. With leadership, vision and a transparent agreement defining where and how future tax revenues could be allocated, a win-win scenario can be achieved that would be less expensive and far more impactful to the residents. If the option to positively redevelop 35 acres versus 3.3 acres was presented, wouldn’t you want to consider it? It may take longer, but given the current boondoggle we are in, I doubt it. Plus, the city controls the process. A true iconic entrance to the oldest and most neglected part of the city can be done in a more fiscally responsible way — think Avondale coupled with Charles Towne Landing mixed with Windermere and even a touch of the Coburg Cow. It would be a positive and fully viable solution to what has become an increasingly toxic situation. This is a world I know. I have spent the past 25 years redeveloping sites like this (Cigar Factory, GARCo Mill), and I have successfully completed several complicated projects that include workforce housing, green space, creative stormwater solutions and government offices. The scenario I am proposing would only require the city to provide money once the overall development is completed based on a mutually agreed-upon design with ample public input. This is important because digging into what few financial details there are of the mayor’s plan, it looks like the city may be required to commit at least half, if not all, of the proposed $45 million prior to completion, which is a massive risk to taxpayers. I can also say with confidence and from a professional point of view that the mayor’s project, which is 60% publicly funded, will not inspire new investment in West Ashley. Quite the opposite, especially with today’s economic headwinds. What it will do is produce a lot more developers coming to the city with their hands out. Finally, it is not clear that the city actually has the revenue in hand to fund the mayor’s plan without more private projects like the large apartment building at Ashley Landing being built (which is, at best, three years away and has a 1,100-signature petition opposing it). We are told some portion is coming from parking fees and the balance from a tax increment financing district that has seen little to no activity. What are the details? What are the terms? It matters because when heavily subsidized projects like this fail, the burden will be on the city to pick up the pieces. Transparency is vital to building public trust, and it is clear from the past several City Council meetings that both are at historic lows. Just because something has been worked on for years doesn’t always mean it is the right or responsible thing to do. Timing is everything, and when an opportunity like responsibly redeveloping the entire site presents itself, the city needs to lead from the front, have vision and — with public input — give it a serious look. The current deal is not going away. The city owns the site, but the frantic attempt to make good on a long-overdue political promise a few months before an election is not putting our residents first and has resulted in the mess we are in today. I stand firm in my belief that the residents of West Ashley deserve more, both on Sumar Street and in the mayor’s office.
12 Jul, 2023
COGSWELL HAS OUTRAISED ALL OTHER CANDIDATES SINCE ENTERING THE RACE
07 Apr, 2023
By William Cogswell published in The Post & Courier April 6, 2023
02 Mar, 2023
March 2, 2023 (Charleston, SC) - Now, more than ever, our city needs strong, proactive leadership, and Union Pier is but one recent example of this. To date, our city’s leadership has played a passive, reactive role when it comes to the handling of this once in a lifetime redevelopment opportunity. Nearly three years ago, the South Carolina Ports Authority hired Lowe to get the permitting and zoning in place to sell Union Pier. Since then, they have tried to incorporate community feedback while balancing their financial objectives prior to submitting their proposed PUD to the city. This PUD, likely to go before the city’s Planning Commission in the coming months, understandably has citizens incredibly anxious about its high density, limited public space and the economic uncertainty of its infrastructure costs. To me, it is clear that this anxiety is the fault of our city leadership’s negligence over the past three years. During the time that the Ports Authority and Lowe were fastidiously working on their plan, the city was not working on its own plan and objectives , nor were they running any sort of models as to how the expensive infrastructure required would be funded. In failing to craft its own vision, guiding principles, and economic analysis over a nearly three year period, city leadership has allowed itself and its citizens to be backed into a corner. Now, the city is on its heels trying to give a rushed response to meet an arbitrary timeline that it has full control over. From my experience as a developer of historic properties, this tactic will, at best, produce only marginally better results for the city. Our citizens deserve better. A strong, proactive leader would have led with vision , anticipating this potential outcome years before this inevitable juncture at which we now find ourselves. The city must slow down this process to ensure it has time to responsibly address the density and mass issues at hand and conduct independent financial analysis on the infrastructure requirements. From my time in the Legislature and experience in business, I know that there are alternatives that can both support the Port and enhance the public realm and character of Charleston. This is a world I know, and how we respond to this opportunity to redevelop our waterfront in a meaningful way will impact our city for centuries to come. If elected as your next mayor on this and all similar development and revitalization issues across our city - from West Ashley to Daniel Island - I will be the proactive, visionary leader Charleston desperately needs.
01 Feb, 2023
THE FORMER STATE HOUSE REPRESENTATIVE OUTRAISES INCUMBENT MAYOR TECKLENBURG BY $85,000
Share by: